Tatcha Forges First Sephora Sampling Program with Dewy Skin and Water Creams

With the Moisture Matchup campaign, Tatcha highlights two bestsellers and refillable and recyclable packaging.

Following the recent reveal of its two moisturizers in newly refillable and recyclable packaging at Sephora, Tatcha has introduced the Moisture Matchup campaign. The campaign centers around Tatcha’s two bestselling moisturizers, The Dewy Skin Cream and The Water Cream, with a focus on educating consumers on key benefits and differences so they can discover which award-winning moisturizer will best deliver for their skin. Offering a twist on the traditional showdown between two players, this c...

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